Should I Upload My Music Video To Vevo

YouTube vs. Vevo

Thinking of releasing a music video on Vevo?

Looking to see if information technology's worth it? Think yous'd be better off on YouTube?

It'south worth reading on whether the benefits outweigh the drawbacks on this i. In this commodity, we will cover exactly that, and how to get on the platform itself.

What are the benefits of getting my music video on Vevo?

In that location are some bully advantages of getting music on Vevo. Some may not feel of import to some artists, but some would be a deal-breaker.

Higher earning potential

One of the main advantage of having your music video on Vevo is that they have a higher payout than YouTube channels who monetise their videos. Depending on the audition's land, Vevo pays an estimated corporeality of $0.00222 to $0.0025 per view.

Give your brand a more than premium prototype

When it comes to branding, your artist/band volition announced to await more premium with the 'Vevo' tag on it. People who love music know who 'Vevo' are, and are likely to at to the lowest degree honey a few artists and bands who are also on Vevo.

Also, as Vevo is known for having loftier-quality visual and sound content, getting your music video on Vevo will certainly add brownie to your music brand, and help you stand out against the artists who are not on Vevo themselves.

Chance to get more than exposure

Vevo has promotional opportunities such every bit Vevo LIFT and Vevo Presents, which tin can go more exposure for your music. You will also have a chance to be featured in genre-specific playlists and become discovered that way.

What are the disadvantages of having a Vevo aqueduct?

Unfortunately, there are some disadvantages of getting your own Vevo aqueduct. It is definitely worth considering all the drawbacks associated with having a Vevo aqueduct before you decide if you want to prepare ane up.

Lack of control

One of the disadvantages is that you will non be able to update the aqueduct yourself. You will have to transport a request in to your video distributor to get whatever of the following details changed:

Artist image
Channel banner
Trailer video
Social media links
'About' section
Google Analytics Tracking
Google Ads linking (limited)
Featured channels
Playlists

Unable to access some useful features

You will besides not be able to access your subscribers listing, which is a huge disadvantage.

You will also not be able to fully track your YouTube conversions via Google Ads to see how your ads truly perform. If you advertise your Vevo video on Google Ads, yous will only be able to runway its views and clicks, merely engagement such as how many 'earned views', 'playlist additions, 'subscribers' will non be shown in the Google Ads dashboard. Some distributors will let you to request linking with Google Ads, only these features are not fully-accessible and are limited.

Unable to engage with your subscribers

You will not exist able to answer to comments via your Vevo channel, nor will you exist able to receive notifications on new comments or subscribers, meaning that when you do receive comments, you would take to bank check your videos manually.

You lot volition also not exist able to delete/hide any comments yourself, nor 'love' comments to highlight them.

Exposure is non guaranteed

Having your music video on Vevo will not guarantee any exposure. Yous will still need to advertise, and plug your music video the same way. Unless of course, as mentioned before, beingness added to a well-exposed playlist such equally Vevo'south very own playlists that feature similar music, but having that opportunity is very rare.

How do I become my music video on Vevo?

If the above pros and cons suit you, there are a few ways to get your music video on Vevo through the right channels. However, every bit mentioned earlier, there are no guarantees on whether Vevo volition accept your music video submission.

Fortunately, it is not expensive to get your Vevo aqueduct prepare past the right people. Below are a couple of official partners of Vevo that tin can get your video potentially distributed on their platform.

Vydia

Vydia is an official partner of Vevo that can assistance get your video channel ready. You tin can begin setting up a aqueduct with unlimited video uploads for only $twenty per yr.

The $20 package as well covers video storage, meaning that your high-quality video volition be stored on the servers. This is a great for those who need space saving on their hard drives and cloud storage (which we also recommend that yous exercise if possible!).

Vydia likewise offers to assist you set up Content ID optionally. This means whenever somebody uploads your song on YouTube, you will get paid for the views that use your content.

Vydia volition accept official music videos, lyric videos, and sound videos. The advantage of using Vydia is that they volition not charge y'all a fee for every video you lot upload, or new ISRCs.

Ditto Music

Ditto Music is another official partner of Vevo. According to their pricing programme, they volition charge y'all a hefty 1-off fee of £99 to create the video aqueduct, and a fee of £29 to distribute each music video associated with the channel.

Video requirements

Requirements may differ slightly between distributors, withal, the general listing of requirements for the videos are beneath:

Must be in total Hd (720p, 1080p, 4k)
Use H.264 compression type
.mov or .mp4 files are accepted
Video resolution of at least 1920 x 1080 or 1280 ten 720
To be of high-quality in its visual and audio production, fugitive the use of depression-quality webcam footage or phone footage (unless otherwise intended for art purposes)
Minimum of 7,500kbps in chip rate
Sample rate of 44.100 KHz
De-interlaced

Determination

Speaking from experience, Vevo tin can assist artists elevate their brand and music career, nonetheless, you volition lose out on the benefits of owning a YouTube aqueduct directly.

When choosing whether y'all'd want your music video on Vevo, you ought to think about big movie. What's more important? Adding credibility to your make, or maintaining control with the content you distribute? Both are important, of course! It'due south just virtually choosing what's correct for you lot.

What'southward your verdict? Would you want your music videos to be on Vevo, or would you adopt to own your own YouTube creative person channel?

How is your music career going? If you feel that yous need consultation, full general communication, or experience that areas of your band or creative person's marketing needs comeback, do achieve out to us. Detect out how we can aid elevate your music marketing strategy.

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Starstorm Digital was founded past award-winning music performer, producer, and digital designer, Kai.

Kai performs in a Japanese rock/metal band called Esprit D'Air, which achieved international acclaim, featuring in HuffPost, BBC Radio, Kerrang!, Louder & more. The visitor name was named subsequently the band's vocal, 'Starstorm'.